Tuesday, September 30, 2008

The Magic Mommy Kiss, and the Baby Silk Babysafe Sunscreen Towelettes, Seen Round the World


We’re not going to lie and say that it’s not unbelievably exciting (a dream, really) to wake up to photos of an A-list celebrity toting our products along with her most precious cargo (who, P.S., is definitely one of the most adorable tots in town). When we saw the pics of Jennifer Garner planting a big ‘ol magic mommy kiss on her darling Violet, while holding our Babysafe Sunscreen Towelettes, our “awwwwwws” turned to “WOOHOO!”s.

As founders of a company, in a celebrity-obsessed society, we couldn’t dream of a better caught-on-film moment. But as pediatricians, what REALLY excited us was seeing a mom diligent about sun safety…in almost-October!

“What a FABULOUS opportunity” we exclaimed, “to remind everyone that the sun’s harmful UV rays don’t take a vacation just because you came back from yours!”

So, here are a few tips and reminders to help us keep our kids protected, 365 days a year.

  • Just because it’s cool outside doesn’t mean UV rays aren’t present and harmful. The temperature may have dropped by a few degrees, but UV rays are still present! Sunscreen is just as much of a post-labor day must-have as it is in the Spring and Summer
  • Pack a lunch, pack a sunscreen single. Typically, daycares and schools don’t provide sunscreen for their students, yet kids spend considerable time outdoors (even in the winter). Recess, playtime, lunchtime, or school sports are all opportunities for UV exposure and an important time for sunscreen application.
  • Don’t forget about afterschool sports. Whether it’s big brother or sister on the field, or baby cheering them on from the stands, even that hour or two a couple times a week adds up to a significant amount of time exposed to UV rays. If you’ve applied sunscreen to your child before school, don’t forget to reapply prior to heading out to practice.
  • Baby it's cold outside! UV rays can be reflected off snow and other surfaces, so don’t forget to protect exposed areas with a broad spectrum sunscreen during winter sports or while perfecting your snow angel skills.